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What is Digital Marketing?

If you’re not already into digital marketing in 2020, here’s why you need to be—now!.



Digital marketing is marketing that uses the internet, email, search, social media, and all forms of digital technologies and electronic devices to promote a brand, product, individual, or service.


The pandemic means the whole world is now doing business online. As Global Marketer founder Elysium Glam Nguyen said back in April, “if you want to be in the game, you need to be in e-commerce.”

Enter digital marketing.

Digital marketing is marketing that uses the internet, email, search, social media, and all forms of digital technologies and electronic devices to promote a brand, product, individual, or service. According to US think tank the Pew Research Centre, the ‘constant’ internet usage among adults has increased by 5% in just the last three years, and with the world living in the new normal, it is expected to be on the rise. At Global Marketer, digital marketing is: Building meaningful relationships: Successful digital marketing is leveraging today’s technologies to build meaningful, valuable, profitable relationships between you and your market.


Fall madly, deeply in love: It’s making your market fall madly in love with you, your brand, your product – and through that fall in love with their vision for themselves, of who your product helps them become

Whether you're brand new to digital marketing or you're a seasoned veteran, there's always a hot debate going on around just what, exactly, is digital marketing?

So what's your take? Let's sample a few...

According to Wikipedia—let's face it, the internet's most unofficially referenced source of trusted information—digital marketing is...

"Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.”

That's a pretty great textbook definition, but let's go deeper...

Let's get you some handy resources while we're at it - all in one place - on what the digital marketing world's biggest players think digital marketing is...

According to HubSpot

Digital marketing encompasses all marketing efforts that use an electronic device or the internet…

According to Marketo

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps..

FOR BUSINESS OWNERS

Targeted online lead generation of your exact, specific, ideal client—through digital marketing campaigns, online advertising, search, reviews, referrals, emails and more.

Scalable online sales of your products and services—through digital marketing ecommerce, online stores, virtual events, online advertising, remarketing, emails, chatbots and more.

Global brand building of your mission, your message, your community—through social media, online groups, podcasts, blogs, websites, membership sties, and more.

That’s what Digital Marketing is.

If it’s not getting you unlimited, on-demand, targeted online leads….

If it’s not getting you automated, reliable, scalable online sales…

If it’s not building your brand, your reach, your community…

Then Digital Marketing is not doing what it could be, and should be doing for your business right now – and you’re missing the boat.

“When I was twenty-five I took a correspondence course in direct-mail. I bought it out of my own pocket. Directresponse is my first love, and later it became my secret weapon. When I started Ogilvy and Mather in New York, nobody had heard of this. But we were airborne within 6 months and grew at record speed”

– David Ogilvy

According to #YOU

What is Digital Marketing according to you?

Share in the comments below :)

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